CARDZILLA BLOGS

How Businesses Can Benefit from Tax Deductions on Promotional Materials

Business Tax Return Print ItemsAs Aussies gear up for the end of the financial year, it's time to get savvy about maximising savings and minimising tax bills. While many focus on the usual suspects like expenses and deductions, there's one often-overlooked area that can pack a punch in tax savings: promotional materials. Businesses across Australia can leverage the power of branded merchandise

Would Your Shop Front Stop You In The Street?

Cardzilla-Shop-Front-CairnsIs your shop front blending in amongst the crowd? If your business wouldn’t stop you in the street, it won’t stop your customers either! If you’ve ever wondered whether investing into shop front signs and window decals is worth it, read on as we dive into the benefits of kerbside appeal and how it can elevate your business!

Printed Collateral Still Packs a Punch!

printed-collateralIn an era dominated by screens and scrolling, it's easy to assume that printed collateral has gone the way of the brick phone and become obsolete. After all, why bother with brochures and flyers when you can reach your audience with just a few clicks? But hold on a minute – printed collateral still holds considerable value for businesses these days, and here’s why.

The origin and use of business cards

cairns-printers-business-cardsWith all the new and updated ways of marketing your business in 2024, there is one old-school concept that will never go away: the humble business card. But where and when did business cards come into use as a way of networking and drumming up business?

The earliest known use of the business card was the visiting card, used in China in the 15th century. People would carry around small cards that promoted who they were and described their credentials, and they would send these to other people as a request to meet them. Kind of like how we send emails today!

X Marks the Spot: The Power of X

cardzilla-x-marks-the-spot

How many uses and meanings are there for X? from an unknown variable, such as the power of X in maths, or needing to spend $X, to the Roman numeral for 10, to meaning just for adults (X-rated), to red pen telling you your homework is wrong, and even a kiss at the end of a letter or text!

The phrase "X marks the spot" is a simple yet powerful expression that has captured our imagination for generations. It conjures images of treasure maps, where an X shows the location of hidden riches. But beyond adventure tales and pirate lore, the X can be used to denote incorrectness, such as when marking answers on a test, or can be used to make a selection, such as when casting a vote on a ballot. With local and state elections on the horizon, we got to wondering about the meaning of X (and not just in a flashback to high school maths way!).

The Power of Quality 300gsm Flyers in Marketing Your Business

Free Flyer Upgrade

In today's fast-paced digital age, it's easy to overlook the effectiveness of traditional marketing materials like flyers. However, high-quality 300gsm (grams per square metre) flyers remain a powerful tool for promoting your business.

Often customers need info they can take away and digest or refer to later. Flyers allow customers to do this and also enable you to ‘talk’ to customers you can’t actually speak to.

Here's why they can make a significant impact on your marketing strategy:

When cheap doesn't necessarily mean nasty!

Queensland Tafe Building Open Day

For those of us in the know, the big C, in this case Corflute, is way more for less. The big thing about Corflute is the finished product is both durable and cheap – you see it regularly used as advertising, marketing or temporary signage - think sporting club sign on signs, election boards or bigger For Sale signs and construction site signage. We print from small to large sheets but why choose Corflute?

Dive in Style and Functionality with Cardzilla's Dive Products

Dive in style and functionality

When it comes to dive business operations, Team Cardzilla are experts; training, retail and operations, we have you covered and can share our extensive experience.

Cardzilla offers a wide range of product combining functionality, style, and economy. Our products are designed to help the business through branding, increased practicality and/or increased retail sales.

Let's explore some of the exciting options available

Conquering the C2K: A Wild Ride for a Worthy Cause

We’re off and racing, in just a few days, we'll be embarking on the ultimate cycling challenge in Australia—the C2K ride. The C2K ride is not for the faint of heart. It's an epic 780km journey that spans five Shires, stretching from the eastern to the western base of Cape York. This legendary ride has stood the test of time for an incredible 25 years. As avid adventurers and cycling enthusiasts, we couldn't resist the allure of this monumental event.

Would you let your children design your business logo?

Your potential customers decide if they would like to connect with your brand within a matter of minutes. If they don’t engage with your logo design, you may miss out completely on their business, regardless of how fantastic your offering is. A professional graphic designer knows what elements would attract prospective audiences to logos, and how to determine how consumers will rate your overall trustworthiness, reliability, and professionalism. Just as you understand the fundamental requirements within your business’ product and service range, proficient graphic designers understand and incorporate this knowledge into the planning stage.

Who gives a F…irst impression!?

Common sense should tell most people that how something is presented will influence the perception of those viewing it. Typically, why do lawyers wear suits, real estate agents drive upmarket cars, and young single people spend much time and money on appearance!?

Whether you are looking or not, people generally judge with their eyes. First impressions last, be it the daughter's new boyfriend or the restaurant menu!

Proud Major Sponsor C2K 2023

View promotional Youtube Clip here

Cairns to Karumba Bike Ride Secures Major Sponsor. The Cairns to Karumba Bike Ride is excited to announce that Cardzilla has come on board as the major sponsor for the 2023 event.

Cardzilla has been a sponsor of the ride for the last four years and this year they have partnered with Smartech Business Systems to increase their support. Their contribution and sponsorship to the ongoing growth of the event ensures that the Cairns to Karumba Bike Ride continues to make a positive impact on the education of kids in remote regions that need to access distance education.

Flyers and Brochures – do they work?

Did Kindle kill the humble book? No, and neither has digital killed print advertising! A flyer (generally a single unfolded sheet) or a brochure (usually a folded sheet) still have a place in many businesses today. Digital marketing works but flyers and brochures are still big sellers. Why?

Here’s our take, flyers and brochures get used in many ways for various businesses. They are a cheap way to advertise a special for a short time, especially to a targeted audience, such as show handouts, letterbox drops, PO Box inserts and compendiums.

Why Your Business Card Speaks Volumes!

As the first point of contact with a new client, a business card represents you and your company long after you've left the room. Your business card works hard to let people know what you do, your position within the business and lists out all the essential contact information to relocate you again. To grow your customer base and reputation, creating a memorable business card is a must in order to stand out from the crowd and be considered. 

Your business cards are a cost-effective marketing tools and should be treated as such. If it stands out and is memorable, people will keep the card. If your business card is poorly designed, has a hard-to-read font, contains outdated information and is generic, it lands in the draw alongside all the others! Ensure all your essential information is on the card and is up to date!